Field Guide · No. 05

Twenty-four hours
before your
investor call.

First impressions are formed in the first ninety seconds. Most founders prepare the deck and forget everything else. This is the night-before, two-hours-before, and fifteen-minutes-before checklist that funded founders actually run.

13Checks
3Time blocks
90 secYour first impression
◆   The countdown

Work through each block.
Check every item. Leave nothing to chance.

Your progress is saved locally — walk away and come back.

T — 24hThe night before
Rehearse your 30-second opener
Practice what your company does, for whom, and why now — out loud, not in your head. Time it.
Rehearse the "why you" answer
Investors will ask why you are the right team. Have a crisp, confident answer with specific credentials.
Review your financial model cold
Open the model and talk through revenue, burn, and runway as if someone just asked. No fumbling for tabs.
Research the investor
Know their fund thesis, portfolio, and recent deals. Reference one in the meeting. It signals preparation and respect.
Prepare 3 questions to ask them
Smart questions signal confidence. Try: "What does your ideal engagement with portfolio companies look like?"
T — 2hTwo hours before
Test your tech setup
Camera, microphone, screen share, internet speed. Run a two-minute test call. Fix problems now, not during the pitch.
Open these on your desktop
Pitch deck (in presentation mode), financial model, cap table summary, one-page executive summary.
Clean your background
Virtual: neutral, professional background. In-person: dress one level above what you think is necessary.
Silence everything
Phone on do-not-disturb. Close Slack, email, WhatsApp. One notification sound can break your momentum.
T — 15minFifteen minutes before
Re-read their last email or LinkedIn post
A fresh detail to reference shows you're paying attention. Investors notice.
Take 5 slow breaths
Not a cliché — it lowers cortisol and steadies your voice. Nervous energy reads as uncertainty.
Remind yourself: you are not begging
You're offering an opportunity to invest in your vision. Confidence isn't arrogance — it's conviction.
Have water within reach
Your mouth will go dry. Don't let a dry throat derail a great answer.
◆   Take it with you

Download the Before Your Investor Call as a PDF.

The same content, packaged for offline reference. Share it with a co-founder, mark it up before your next investor call, or print it for your team.

No sign-up wall. Free for founders preparing to raise.

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