Field Guide · No. 01

Investor
readiness,
in twelve items.

Most founders lose investor interest inside the first five minutes — not because the idea is weak, but because the fundamentals aren't in order. These are the twelve criteria regional investors, VCs, and family offices evaluate before agreeing to a second meeting.

12Criteria
4Dimensions
Self-auditScore as you go
◆   Self-assessment

Score yourself honestly.
Each item is actively evaluated by GCC investors.

Check items you genuinely have in place — not ones you intend to have in place. The bar underneath tracks your score and changes its read-out based on where you land.

Your score
0 / 12
Start checking items
I.
Narrative & positioning
01
Problem-solution clarity
Can you explain the problem you solve and for whom in under 30 seconds? Investors decide interest in the first minute.
02
Market size & timing
A credible TAM / SAM / SOM with sources. "$1B market" without evidence kills credibility instantly.
03
Competitive positioning
Name 3–5 competitors and articulate why you win. "No competition" is a red flag, not a strength.
II.
Financials & metrics
04
Three-year financial model
Revenue projections, unit economics, burn rate, runway. Investors want to see you understand your own numbers.
05
Use-of-funds breakdown
Exactly how will the investment be deployed? Vague categories like "growth" get rejected. Be specific to the dirham.
06
Key metrics & traction
MRR, CAC, LTV, churn, or pipeline value. Even pre-revenue founders need leading indicators that prove momentum.
III.
Structure & governance
07
Cap table & legal structure
Is the cap table clean? Is the entity properly set up (ADGM, DIFC, mainland)? Messy structure delays or kills deals.
08
Founder vesting & agreements
Are founder shares vested? Is there a shareholders' agreement? Investors will not proceed without these.
09
IP & regulatory compliance
Is IP protected or protectable? Are you compliant with relevant UAE / sector regulations? Diligence will surface gaps.
IV.
Pitch execution
10
Deck quality (10–15 slides)
Clean design, clear story arc, no text walls. Your deck is the first impression — it decides whether you get a meeting.
11
Ask & terms clarity
How much are you raising, at what valuation, on what instrument (SAFE, equity)? Ambiguity signals inexperience.
12
Founder story & team slide
Why are YOU the team to build this? Regional investors bet heavily on founders. Your credibility slide matters more than you think.
◆   Take it with you

Download the Investor Readiness Checklist as a PDF.

The same content, packaged for offline reference. Share it with a co-founder, mark it up before your next investor call, or print it for your team.

No sign-up wall. Free for founders preparing to raise.

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